How We Handle Your Data

1. Information We Collect

We may collect the following types of information:

Personal Information

• Name
• Email address
• Phone number
• Business name
• Any information you voluntarily submit through forms, ads, or communications

Automatically Collected Information

• IP address
• Browser type and version
• Device type and operating system
• Pages visited and interactions on our website
• Referring URLs

This information may be collected through cookies, pixels, tags, and similar technologies.

2. How We Collect Information

We collect information when you:

• Visit our website
• Submit a contact form or lead form
• Interact with our Google Ads or marketing campaigns
• Communicate with us via email, phone, or other channels

3. How We Use Your Information

We use the information we collect to:

• Respond to inquiries and contact you regarding our services
• Provide marketing consultations, audits, strategy calls, or proposals
• Improve our website, advertising campaigns, and user experience
• Analyze traffic and advertising performance
• Communicate with you about services, updates, or relevant offers

We do not sell your personal information.

4. Advertising, Analytics & Cookies

Cookies on this website are grouped into three categories. You can manage each one separately via the cookie settings icon in the bottom-right corner of any page:

• Essential cookies: required for the site to function (e.g., security, your consent choices). Always on; cannot be disabled.
• Analytics cookies: Google Analytics (GA4) and Google Tag Manager. Help us understand how visitors use the site. Off by default; loaded only after you opt in.
• Marketing cookies: Google Ads and Meta Pixel (Facebook / Instagram). Used for advertising, conversion tracking, and remarketing. Off by default; loaded only after you opt in.

Interaction (event) tracking: With your analytics consent, we also record certain on-site interactions, such as clicks on call-to-action buttons, phone number links, and email links, including the button text, the page you were on, and the link destination. This data is used solely to measure and improve the effectiveness of our website and contains no additional personal information. No interaction events are recorded if you decline analytics cookies.

We log each consent choice (timestamp, categories accepted, detected region, and policy version) for compliance audit purposes. This record contains no advertising identifier and is retained only as long as required by applicable law.

We use third-party tools and platforms, including:

• Google Ads (including Lead Form Extensions)
• Google Analytics (GA4)
• Meta Pixel (Facebook / Instagram)

These services may use cookies, pixels, and similar technologies to collect data about how users interact with our website and ads. Please note that once these third-party technologies are loaded on our site, their data collection and processing is governed entirely by their respective policies. We do not control how Google or Meta collect, use, or store data through their own tools.

Google

Google processes data in accordance with its own privacy policies, which can be viewed at:

https://policies.google.com/privacy

You can manage ad personalization at: https://adssettings.google.com

Meta (Facebook / Instagram)

We use the Meta Pixel on our website to measure ad performance and understand how visitors interact with our site. Meta may use this data to serve targeted ads across Facebook and Instagram. Meta processes this data under its own data policy, which can be viewed at:

https://www.facebook.com/privacy/policy/

You can manage your Meta ad preferences at: https://www.facebook.com/ads/preferences

5. Data Sharing

We may share your information only with:

• Trusted service providers who assist in operating our business
• Advertising and analytics platforms for campaign optimization
• Legal or regulatory authorities when required by law

We do not share personal information for third-party marketing purposes.

6. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Specifically:

• Contact form submissions: Retained for up to 24 months from the date of inquiry, after which they are deleted or anonymized unless an active client relationship exists.
• Active client records: Retained for the duration of the engagement plus 7 years for tax, accounting, and legal compliance purposes.
• Analytics data (Google Analytics): Retained for 14 months by default, in line with GA4 settings.
• Marketing pixel data (Meta, Google Ads): Retained in accordance with the third-party platform's own retention policies.

7. Legal Basis for Processing (GDPR for EU, EEA, and UK Users)

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, we process your personal data under the following legal bases of the General Data Protection Regulation (GDPR):

• Consent (Art. 6(1)(a)): For non-essential cookies, analytics, advertising pixels, and marketing communications. Consent can be withdrawn at any time via our cookie preferences panel.
• Contract / pre-contractual steps (Art. 6(1)(b)): When you submit an inquiry, apply for a strategy call, or enter into a service agreement with us.
• Legitimate interests (Art. 6(1)(f)): To respond to your inquiries, operate and secure our website, prevent fraud, and improve our services. You can object to processing on this basis at any time.
• Legal obligation (Art. 6(1)(c)): To comply with tax, accounting, and other applicable laws.

8. International Data Transfers

MNLV Marketing LLC is based in the United States. If you are located outside the United States (including in the EEA, UK, or Switzerland), the personal information we collect will be transferred to and processed in the United States and other countries where our service providers operate, including:

• Google LLC (analytics and advertising, United States)
• Meta Platforms, Inc. (advertising pixel, United States)
• Our website, hosting, and email service providers (United States)

These countries may not provide the same level of data protection as your home jurisdiction. Where required, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses (SCCs) and the EU-U.S. Data Privacy Framework. You may request a copy of the safeguards in place by contacting us at the address in Section 14.

9. California Residents (CCPA / CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), gives you specific rights regarding your personal information, including:

• The right to know what personal information we collect, use, disclose, and share
• The right to request deletion of your personal information
• The right to correct inaccurate personal information
• The right to opt out of the sale or sharing of your personal information
• The right to limit the use of sensitive personal information
• The right to non-discrimination for exercising your CCPA rights

"Do Not Sell or Share My Personal Information": MNLV Marketing does not sell personal information for monetary value. However, our use of third-party advertising cookies (Meta Pixel, Google Ads) may qualify as "sharing" under the CCPA. To opt out, please reject non-essential cookies in our cookie consent banner, or contact us at contact@mnlvmarketing.com with the subject line "Do Not Sell or Share, CCPA Request".

To exercise any CCPA right, contact us using the details in Section 14. We will respond within 45 days as required by law.

10. Data Security

We implement reasonable administrative, technical, and organizational safeguards to protect your personal information. While no system is completely secure, we strive to use commercially acceptable means to protect your data.

11. Your Rights & Choices

Depending on your location, you may have the right to access, correct, delete, restrict, or port your personal information, and to object to certain processing, subject to applicable law (GDPR, CCPA/CPRA, and similar regulations).

How to Exercise Your Rights

To exercise any privacy right, contact us using the information in Section 14 below. We will respond to verifiable requests within the timeframe required by applicable law (typically 30 days under GDPR, 45 days under CCPA).

Right to Lodge a Complaint (EEA / UK Users)

If you are located in the EEA, UK, or Switzerland and believe we have processed your personal data unlawfully, you have the right to lodge a complaint with your local data protection supervisory authority. A list of EU supervisory authorities is available at edpb.europa.eu/about-edpb/about-edpb/members_en. UK users may contact the ICO at ico.org.uk.

Opt Out of Marketing Communications

You may opt out of receiving marketing emails from us by clicking the "unsubscribe" link in any marketing communication or by contacting us directly. Even if you opt out, we may still contact you regarding your inquiries, services already provided, or other non-marketing matters.

Withdraw Cookie Consent

You can withdraw or change your cookie consent at any time by clicking the cookie settings icon in the bottom-right corner of our website.

12. Children's Information

Our website and services are not intended for individuals under the age of 13 (or 16 in the EEA). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

12a. Automated Decision-Making

We do not engage in solely automated decision-making, including profiling, that produces legal or similarly significant effects on you, as defined under Article 22 of the GDPR. Advertising platforms (Google, Meta) may use automated targeting to deliver ads, but no automated decision is made by MNLV Marketing that affects your legal rights or significantly impacts you without human review.

13. Third-Party Links & Updates

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

14. Contact Information

If you have questions about this Privacy Policy or wish to exercise any of your privacy rights, please contact us: